Did you know there is actually a difference between growing your traffic VS growing your pageviews? This is something I learned when I started my own blog 3 years ago. Today, this is the type of information that is super valuable for clients I work with on growing their Pinterest traffic – and I am going to share it with you too.
Why? Because sending traffic to your blog is great… but what happens when a user actually lands on your blog? When your site is optimized, it helps your Pinterest traffic strategy as a whole. Lets dive in.
📌 What is the difference between growing traffic VS growing pageviews?
Site traffic is grown from outside sources like Pinterest. Once someone lands on your site, this is when pageviews can be increased, depending on how your content/site is setup.
📌 How to determine pageviews are increasing?
Check bounce rate, time on site & pageviews in Google analytics for your top 5 most popular blog posts.
If time on a blog post is long (above 2 min), the content is GOOD. If your bounce rate is high (above 70%), then you aren’t setting up your content properly to boost those pageviews.
If time on site is low & bounce rate is high, people are not resonating with your content. Consider writing longer, more informative blog posts, with images after each paragraph.
📌 How to boost pageviews? Here are a few ways:
✔️Integrate related links to other blog posts within your text. Make sure to entice people to click on those links with the way your write as well.
✔️All links should be setup to open in a new tab. This will make time on site longer.
✔️Add 3 links related to the current one at the end of your blog post.
✔️Have your blog posts bleed into each other as the user scrolls. (this is not possible for all sites and requires a developer to figure out)
📌 Lastly – I urge you to test things out.
Just because you updated your site to increase pageviews, doesn’t mean it’ll work. It’s a game of trial & error until you find the formula.
That’s it for today! If you want a free Pinterest account audit, please book yours here!
Adrianna from Kordial Media
Founder & Pinterest Marketer