Ever wonder what your audience is looking for from you on Pinterest? Well, luckily for you, Kate from Simple Pin came up with the ultimate framework for a Pinterest creator & e-commerce business in order to take their audience on a buyer journey.
This is the framework: Inspire – Inform – Decide. Lets break this down.
First, your role as a Pinterest creator or e-commerce business is to inspire your ideal client with beautiful images that belong to you and your brand. Pinterest wants you to publish new, fresh images for your brand in order to inspire their users as much as possible. Metrics that are relevant to the inspire phase on Pinterest are monthly views, impressions, saves, likes, comments.
Next, your role is to inform the Pinterest users. Your goal is to inspire them so much that they click through to your site and want to learn more about the topic through blog posts. This step is often overlooked by e-commerce businesses. They upload their catalog on Pinterest and expect sales, without nurturing or educating their audience organically through blog post content. The Pinterest metric relevant to the inform phase is outbound clicks.
When writing blog posts, it is super important to write as niche as possible. Cover one topic or product per article. You also want to review that one product in depth. Provide every piece of information you possibly can to help inform the reader.
Lastly, your role is to help the Pinterest user decide to buy your product or affiliate product through the blog post content. Using really great sales copy and writing in a way that entices a user to shop will help your business thrive further online. The metrics to measure the decide phase will be located in your Google Analytics.
📌Let’s use an example!
Let’s say you’re selling a face cream. You want start buy taking pictures of the face cream.
Then, you want to inspire your Pinterest audience by uploading the images to Pinterest.
Next, you want to link the images to an informative blog post on how to use your face cream and the benefits of its ingredients.
Lastly, you want to help your reader decide to buy the product by linking to it and writing great sales copy.
I hope this framework is clear and helpful for you. I think it breaks down exactly what your Pinterest audience is looking for.
PS: Visit our YouTube channel for more informative Pinterest tips!